They sell out huge arenas overseas but play small club gigs in American venues. It made no sense to me they’re an unbelievably talented three-piece rock band that are massively popular in the United Kingdom, but they barely ever made a splash in the states. They felt like this dirty little secret that so few of my friends knew about. Since the moment I first heard them, I began an international affair with Biffy Clyro. Brand New would be touring in the UK opening for a band I had never heard of: Biffy Clyro. Why was a band as huge as Brand New opening for someone totally unknown? That, my friends, is a good example of my pure American ignorance. Not very long ago, I saw an announcement for a tour that was the exact opposite. Musicians I admired would often bring out bands I was unfamiliar with, resulting in curiosity leading me toward more music.
Before I delved deeply into underground artists worldwide, there was one specific way I used to discover new artists: tour announcements. As someone who lives in the United States, I often struggle to learn about musicians from abroad, unless they have some critical acclaim in my country. Writing for Everything Is Noise has aided in introducing me to so many breathtaking artists that I almost definitely would have never even heard of.
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